Rosneft and Pirelli Expand Cooperation in Sales and Marketing

Photo: the Presidential Press and Information Office

Rosneft President, Chairman of the Management Board Igor Sechin and Pirelli & C. S.p.A. CEO Marco Tronchetti Provera signed a Memorandum of understanding denoting the spheres of cooperation within joint marketing projects in the Rosneft retail network.

The signature ceremony was led by the President of the Russian Federation Vladimir Putin.

The document was signed with reference to the framework agreement signed by the parties on the 19th of December of 2012.

In the frame of long-ranged cooperation the parties intend to organize the opening of new retail sites of Pirelli within the Rosneft subsidiary retail network (60 sites will be opened in the period between 2014 and 2015, and by 2019 the total number of sites will climb to 200), and to assist to the expansion of the “Safe road” marketing initiative which was successfully implemented in 2013 in the Moscow region (within the joint program clients of Rosneft retail sites could check the tyre condition, collect a discount on the Pirelli production and a tyre-centers network). Moreover taking into consideration the positive experience of operations of the first Pirelli flagship store opened in 2013 in Sochi the parties agreed to work on the creation of a new concept flagship tyre-center with an expanded range of services and exclusive design in one of the key regions of the Russian Federation.

Within the reached agreements the parties created a working group for the discussion of further expansion of cooperation.

Rosneft Information Division
Tel.: + 7 (499) 517-88-97
May 24, 2014

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