Rosneft and Pirelli Expand Cooperation in Area of Marketing
Rosneft and Pirelli Tyre S.p.A. signed at the St. Petersburg International Economic Forum an Agreement of cooperation in the area of marketing. The document was signed by Rosneft Chairman of the Management Board Igor Sechin and Pirelli Tyre S.p.A. CEO Marco Tronchetti Provera.
The Agreement envisages further development of the retail chain of Pirelli products in the perimeter of Rosneft filling stations. Moreover the parties agreed to continue the implementation of the project aimed at the creation of a concept Pirelli flagship tyre-center. The signed document also envisages the joint analysis of possibilities of opening of mobile tyre-changing stations for seasonal use within the Rosneft retail station.
The implementation of the terms of the agreement will allow Rosneft to expand the products’ portfolio, proposed within its retail chain. The enhancement of marketing efficiency by implementing cross-selling will have a positive effect on the volume of sales and will stimulate loyalty of Rosneft and Pirelli clients.
The cooperation of world leaders will allow the delivery to the clients of the companies of an extended assortment of services of the highest quality. The marketing project allows Rosneft to generate additional operational profit thanks to the advantageous financial scheme of cooperation.
Till the end of 2019 Rosneft and Pirelli are planning to open up to 200 centers in Russia.
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Note for editors: On December, 19 2013 Rosneft and Pirelli & C. S.p.A. opened the first tire center within the perimeter of a Rosneft Olympic format filling site in Sochi. On May, 24 2014 Rosneft Head Igor Sechin and Pirelli & C. S.p.A. CEO Marco Tronchetti Provera signed a Memorandum of understanding denoting the spheres of cooperation within joint marketing projects in the Rosneft retail network. In the frame of long-ranged cooperation the parties agreed on plans to open of new retail sites of Pirelli within the Rosneft subsidiary retail network, and to assist to the expansion of the “Safe road” marketing initiative which was successfully implemented in 2013 in the Moscow region (within the joint program clients of Rosneft retail sites could check the tyre condition, collect a discount on the Pirelli production and a tyre-centers network). Moreover the parties work on the creation of a new concept flagship tire center with an expanded range of services and exclusive design in one of the key regions of the Russian Federation. |
Rosneft Information Division
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June 19, 2015
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